At Reebok International, we strive to create products and marketing programs that reflect the brand’s unlimited creative potential. As a brand, we have the unique opportunity to help consumers, athletes, artists, and partners fulfill their true potential and reach heights they may have thought un-reachable.
Within the athletic footwear industry, our organization is positioned in a challenging and saturated market. In turn, our company is constantly faced with intense competition, ever-changing fashion trends, and the threat of price conscious consumers. As an organization we encourage our enthusiastic, talented, and valuable employees to continue utilizing our cost leadership strategy by designing and developing affordable apparel and shoes while incorporating industry leading technologies that appeal to our very broad market. Furthermore, we must continuously market our products and differentiate our brand against competitors in order to enhance sales and increase market share. I am confident in our employees and know we have what it takes to become the leading supplier of athletic footwear and apparel. In order to do so, Reebok must continue to challenge others and lead through creativity. More importantly we must lead by means of the following phrase, “business opportunities are like buses, there’s always another one coming”.
I really liked how smoothly your memo flowed while effectively outlining Reebok's goals and the requirements of the workforce. I feel this memo would effectively provide employees with a strong sense of direction. This direction will help employee's complete their tasks more effectively, making them more satisfied with their roles. Telling the workforce you are confident in their abilities also provides them with a sense of accomplishment to raise morale.
ReplyDeleteI like your quote by Sir Richard Branson. I saw him speak at a conference recently (SHRM). He said that if US employees weren't made to be so afraid to speak their mind, businesses in the US would likely find that many of their employees would be happy to work flexible hours or particiapte in job sharing in order to have more personal time. He suggested this might solve some our of unemployment problem. In his opinion, US workers don't have a voice. What struck me was that he felt that his innovative communication style was something that everyone should be doing. What we read in books, he practices daily. I think that is why he has been so successful.
ReplyDeleteWell-written and well-organized communication, Caitlin. Good job!
ReplyDeleteI like how you delivered a great point while utilizing simplicity.
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