Reebok 2011 First Quarter Results - Audio

Click here to access a recap on Reebok's 2011 First Quarter Results!

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2011 First Quarter Results

Employees,

 

We are off to a powerful start in 2011, with all facets of the Adidas Group accelerating since year end 2010. Thanks to your hard work and dedication we achieved a new first quarter sales record of 3.5 billion, up 20% from our first quarter earnings in 2010. More importantly, our $3.5 billion in net sales is our highest quarterly growth rate in almost five years. This quarter also exhibited strong double-digit growth in our key three markets, which are North America, Greater China, and Russia, with a growth of 25%, 36%, and 44% respectively. This increase in net sales was fostered by a 20% in wholesale sales, a 25% increase in retail net sales, and an 18% increase in other business sales. More specifically, our Wholesale income represented 70% of first quarter net sales followed by 20% from retail and 10% from other businesses.

With our continued tremendous efforts, I firmly believe we can position ourselves in such a way that we can become the most powerful global sports and lifestyle brand in the world in the years to come. In fact, Reebok is just getting started! Congratulations on the first quarter and keep up the good work!  

Good Things Come to Those Who Wait

Mia always wanted a puppy. Coming from a poor family, a pet was deemed unaffordable. For years she continued to save her money. Nothing would stand in her way of getting a dog. Turns out Mia would not have to spend a dime. Dad had been saving up all along.

This is an event you don't want to miss!

For all children, the first day of school should be a day of joy and excitement. But too many school-aged children living in homeless and low income situations don’t have the necessary learning tools and clothing they need to succeed in class and fit in with their peers.

In order to combat this tremendous need, Reebok has teamed up with Cradles to Crayons for the 5^th annual Ready for School BACKPACK-A-THON to equip local disadvantaged school-aged children with brand new backpacks full of high-quality, age-appropraite

school supplies as well as the clothes, shoes, books, and other basic essentials they need to feel successful and be able to thrive in the classroom and at home.

At Reebok, we believe that a strong and consistent presence in communitites around the world is imperative and, therefore, the brand is committed to supporting community and philanthropic programs that make a positive difference in the lives of youth and the underdeserved. As a company that is well known for consistently volunteering their time and energy at many community projects, I encourage all employees to take part in stuffing over 25,000 backpacks at the BACKPACK-A-THON on August 12, 2011 at City Hall Plaza in Boston.

In addition to providing local children with new school supplies, this day of service will also serve as a high visibility event showcasing Reebok products and supplies. More importantly, the BACKPACK-A-THON will serve as an awesome team building opportunity for employees.

Looking forward to seeing all of you there!

Reebok and the use of Social Media

At Reebok, social media is becoming a pertinent way in which we do business. Seeing as our company is so dependent on this platform as a means of marketing and advertising, we strive to expose our company and employees to all types of social media. Our company has gained a lot of exposure and maintained a competitive advantage over other companies in the industry all by means of social media. Furthermore, the use of social media creates a lot of opportunity and strengths for Reebok such as increased brand awareness, increased traffic to website, better understanding of customers perceptions of our brand, able to develop targeted marketing activities, etc. 

The following link will direct you to Reebok's White Paper on Social Media: Reebok White Paper