In order to combat this tremendous need, Reebok has teamed up with Cradles to Crayons for the 5th annual Ready for School BACKPACK-A-THON to equip local disadvantaged school-aged children with brand new backpacks full of high-quality, age-appropraite
school supplies as well as the clothes, shoes, books, and other basic essentials they need to feel successful and be able to thrive in the classroom and at home.
At Reebok, we believe that a strong and consistent presence in communitites around the world is imperative and, therefore, the brand is committed to supporting community and philanthropic programs that make a positive difference in the lives of youth and the underdeserved. As a company that is well known for consistently volunteering their time and energy at many community projects, I encourage all employees to take part in stuffing over 25,000 backpacks at the BACKPACK-A-THON on August 12, 2011 at City Hall Plaza in Boston.
In addition to providing local children with new school supplies, this day of service will also serve as a high visibility event showcasing Reebok products and supplies. More importantly, the BACKPACK-A-THON will serve as an awesome team building opportunity for employees.
Looking forward to seeing all of you there!
Maybe it's because I'm a mom, but this tugged at my heart right away. I remember the first day of school and how excited my children were. It's really sad to think that so many children will never appreciate that. So many families are in shelters, with children who are afraid and confused because they don't have their own bed to sleep in. If I were a child in that situation, the first day of school would be pretty scarey indeed. I love that Reebok has joined up with the Cradle to Crayon Program, you must be very proud to work for this organization.
ReplyDeleteThis message definitley spoke to the emotions of the audience, as we can all relate to the anticipation of the first day of school and recall the excitment to show off our cool new shoes, clothes, and school supplies. As we read in the book, another way to pull at the audience's emotions is to tell the story of a specific young child who fears the first day of school because they do not have cool new shoes, an awesome backpack, or stylish new clothes. Thinking about this scared and sad young child may elicit a greater response among the audience to want to help give them a happy first day of school. As you did in your message, foscuing on how the audience can make a positive difference in a child's life, rather than just telling them about the event, definitley makes the message "sticky" and will be more successful at making them want to participate.
ReplyDeleteYour event rings credible and emotional in my ears all over the place. It stays in my mind because you’re talking about a very worthy and helpful cause for kids who are not old enough to do things on their own yet. I like the repeated mention of the event to keep it in peoples mind as well. The interesting “oh by the way” at the end of your statement about showcasing Reebok’s products should entice participation and even benefit the company.
ReplyDeleteGreat job with this article, Caitlin. You successfully drew the reader in and then told them exactly what they needed to do. Very sticky!
ReplyDelete