Reebok 2011 First Quarter Results - Audio

Click here to access a recap on Reebok's 2011 First Quarter Results!

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2011 First Quarter Results

Employees,

 

We are off to a powerful start in 2011, with all facets of the Adidas Group accelerating since year end 2010. Thanks to your hard work and dedication we achieved a new first quarter sales record of 3.5 billion, up 20% from our first quarter earnings in 2010. More importantly, our $3.5 billion in net sales is our highest quarterly growth rate in almost five years. This quarter also exhibited strong double-digit growth in our key three markets, which are North America, Greater China, and Russia, with a growth of 25%, 36%, and 44% respectively. This increase in net sales was fostered by a 20% in wholesale sales, a 25% increase in retail net sales, and an 18% increase in other business sales. More specifically, our Wholesale income represented 70% of first quarter net sales followed by 20% from retail and 10% from other businesses.

With our continued tremendous efforts, I firmly believe we can position ourselves in such a way that we can become the most powerful global sports and lifestyle brand in the world in the years to come. In fact, Reebok is just getting started! Congratulations on the first quarter and keep up the good work!  

Good Things Come to Those Who Wait

Mia always wanted a puppy. Coming from a poor family, a pet was deemed unaffordable. For years she continued to save her money. Nothing would stand in her way of getting a dog. Turns out Mia would not have to spend a dime. Dad had been saving up all along.

This is an event you don't want to miss!

For all children, the first day of school should be a day of joy and excitement. But too many school-aged children living in homeless and low income situations don’t have the necessary learning tools and clothing they need to succeed in class and fit in with their peers.

In order to combat this tremendous need, Reebok has teamed up with Cradles to Crayons for the 5^th annual Ready for School BACKPACK-A-THON to equip local disadvantaged school-aged children with brand new backpacks full of high-quality, age-appropraite

school supplies as well as the clothes, shoes, books, and other basic essentials they need to feel successful and be able to thrive in the classroom and at home.

At Reebok, we believe that a strong and consistent presence in communitites around the world is imperative and, therefore, the brand is committed to supporting community and philanthropic programs that make a positive difference in the lives of youth and the underdeserved. As a company that is well known for consistently volunteering their time and energy at many community projects, I encourage all employees to take part in stuffing over 25,000 backpacks at the BACKPACK-A-THON on August 12, 2011 at City Hall Plaza in Boston.

In addition to providing local children with new school supplies, this day of service will also serve as a high visibility event showcasing Reebok products and supplies. More importantly, the BACKPACK-A-THON will serve as an awesome team building opportunity for employees.

Looking forward to seeing all of you there!

Reebok and the use of Social Media

At Reebok, social media is becoming a pertinent way in which we do business. Seeing as our company is so dependent on this platform as a means of marketing and advertising, we strive to expose our company and employees to all types of social media. Our company has gained a lot of exposure and maintained a competitive advantage over other companies in the industry all by means of social media. Furthermore, the use of social media creates a lot of opportunity and strengths for Reebok such as increased brand awareness, increased traffic to website, better understanding of customers perceptions of our brand, able to develop targeted marketing activities, etc. 

The following link will direct you to Reebok's White Paper on Social Media: Reebok White Paper

Improving Workplace Communication Style

As we have learned in the few short weeks we've been in class, although it may seem easy, communicating effectively takes quite a bit of skill. While I am unable to speak for everyone, I know several of us have just recently entered full-time employment after graduating from Western New England College in May 2010. With that said, choosing the right words, using appropriate body language, listening with our minds instead of just our ears, and getting our message across successfully are just a few skills that majority of individuals need to work on.

Unfortunately, today, jobs are not all that easy to come by. Therefore, it is crucial that we make an effort to improve our communication skills within the workplace. After all, it may even save or result in one getting a job. The article, Eight Tips to Improving Your Workplace Communication Style and Keeping Your Job, delves deep into several tips for improving communication in the workplace. I strongly encourage everyone to take a look at the article, for employing these simple yet effective strategies can enhance ones relationship with their colleagues and boss.

Statement to Company Workforce

At Reebok International, we strive to create products and marketing programs that reflect the brand’s unlimited creative potential. As a brand, we have the unique opportunity to help consumers, athletes, artists, and partners fulfill their true potential and reach heights they may have thought un-reachable.

Within the athletic footwear industry, our organization is positioned in a challenging and saturated market. In turn, our company is constantly faced with intense competition, ever-changing fashion trends, and the threat of price conscious consumers. As an organization we encourage our enthusiastic, talented, and valuable employees to continue utilizing our cost leadership strategy by designing and developing affordable apparel and shoes while incorporating industry leading technologies that appeal to our very broad market. Furthermore, we must continuously market our products and differentiate our brand against competitors in order to enhance sales and increase market share. I am confident in our employees and know we have what it takes to become the leading supplier of athletic footwear and apparel. In order to do so, Reebok must continue to challenge others and lead through creativity. More importantly we must lead by means of the following phrase, “business opportunities are like buses, there’s always another one coming”.

Quote by: Richard Branson